eBay has apparently grown up. It has announced a new logo that has taken its adolescent tendency to jump around around and jumble, and tamed it, showing a new maturity, with its same-colour letters now waiting patiently inline. Like a lot of adults conscious of appearance, the logo has hired a personal trainer, so all its letters are more trim.
eBay executive Devin Wenig explains that the redesign a shift by the online marketplace away from auctions and collectibles toward full-priced, buy-it-now merchandise. Apparently eBay is focusing more on its new fixed-priced sales and Wenig claims that the new logo reflects this emphasis.
So, does the new eBay logo demonstrate a mature aesthetic sense or has it become a fuddy-duddy?