We are in the business of building brands for our clients. So why is it we so rarely consider our own?
A friend of mine has a son who is a phenomenal hockey player and aspires to the NHL. His team was at a meeting with a scout whose first words to them were, “When you leave this meeting, go straight home and delete every picture of you partying off of your Facebook page.” Why? Because scouts do their homework when looking for a team player, and they want to see the bigger picture. They want to know everything they can about a potential draft or hire.
This is not unique to hockey. Employers want to know whom they are really hiring. We check references provided by the applicant, but for those of us who do our homework that’s the tip of the iceberg.
That’s why it’s important to manage your public persona. It’s your brand. . . . Read Karen Howe’s column.